During the Milan leg of SMAU 2015 (21-23 October) we carried out various activities for the promotion and dissemination of the winning projects of the call Social Innovation of the Italian Ministry of Education. In particular, we designed a newsletter with dedicated communication campaign, landing pages and banners; activated and managed the Facebook group “We invest in our future”; directed moments of training, acceleration, tutoring aimed at projects involved both through training webinars and custom consulting activities during the event within the StartupItalia! camper. In addition, we have organized four workshops streaming broadcasted, making a daily and constant activity of posting in real time on Twitter and Facebook and then we realized more than 40 videos posted on SMAU YouTube channel.