During the R2B Smau fair (2016 June, 9th and 10th) we carried out various activities for the promotion and dissemination of the event and in general of the Aster’s activities to spread the innovation. In particular, we created a landing page dedicated to Aster and we updated a banner on StartupItalia!’s homepage. We worked on a dedicated social media plan, shared by StartupItalia! properties and we made a storytelling on Aster’s activities by a serie of post and articles published on StartupItalia! channel and CheFuturo! too. During the event we did an activity of live twitting and we made some video interviews to the most influence people attended the fair.We posted the interviews on StartupItalia! YouTube channel.